VTV1 DETECH COFFEE VIETNAM COFFEE MARKET

VTV1 DETECH COFFEE VIETNAM COFFEE MARKET
In recent years, approval Vietnam has been gaining strength in both output and quality. It is forecasted that in the near future, Vietnamese coffee will be an irreplaceable important link in the global coffee supply chain in terms of high quality.

Vietnamese coffee has been gaining strength in both output and quality
US MARKET BETTER WITH VIETNAM COFFEE
According to the Ministry of Industry and Trade, the US is Vietnam's fifth largest coffee export market. In the first five months of this year, coffee exports from Vietnam to the United States reached over 50 tons, a slight decrease of nearly 3% in volume. Natural value reached 125 million USD, increased over 23% in value over the same period last year. The value of Vietnamese coffee exports is showing the transformation of the coffee authority, exploiting new opportunities in this market.

According to the Vietnam Commodity News Center, this year, Brazil's Arabica coffee production is severely reduced, about 20%, so the United States chooses to import more coffee from Vietnam, but the increase is not too big . However, this is also an opportunity, when combined with the change in remote working trends after the Covid-19 pandemic, to familiarize American users with coffee closer to world health products. strength of Vietnam.

The US market gives priority to Vietnamese coffee
Mr. Pham Quang Anh - Director of the Vietnam Commodity News Center "the trend of remote working after the Covid-19 pandemic, as well as the state of issuing the cost of using coffee at the shop has become more rosy, the countries in the world will tend to use instant coffee, coffee capsules or filter more. These are products that Vietnamese enterprises can focus on developing and exploiting for export to the US market.”

According to the Vietnam Coffee and Cocoa Association, in recent years, Vietnam has stepped up investment in factories for deep processing of instant coffee and roasted coffee. This is Impact contributing to increase the value of Vietnamese coffee exports from 12-15%.

FUTURE WHITE VIETNAM COFFEE MARKET
Mr. Nguyen Nam Hai - Chairman of the Vietnam Coffee and Coffee Association "Towards 2030, according to the direction of the Ministry of Agriculture and Village Development, information on how to bring roasted coffee processing up to 30% by 2030. , improve the value of Vietnamese coffee in the near future. "

Vietnam coffee market in the future
Experts forecast that in the period 2020-2025, the US coffee market will grow at an average growth rate of 4.8%. Market capacity, however US market owners still favor arabica critique.

In the coming time, the Vietnam Coffee and Cocoa Association will distribute to businesses, strengthen advertising agencies for roasted, ground and instant coffee - the main product line from Vietnam's Robusta coffee to promote trade. Trade at this field.

DETECH COFFEE IS READY FOR INTERNATIONAL Integrating
Understanding the market demand, Detech Coffee - One of the coffee production units under the model of "from farm to cup coffee" has a large coffee export volume to international markets such as the US, Germany, Russia, etc. Korea, China... confidently integrate into the world with Son La Arabica coffee.

Detech Coffee is ready for international integration
Ms. Le Thi Hang - Deputy Director of Detech Coffee Joint Stock Company. “We work with roasters directly in the US market. Each roaster also roasts with their own wanderlust profile to optimize product quality for each region. Therefore, the value of income and revenue is better. "