Dubbed the Asian Unicorn, Sao La is one of the rarest mammals in the world and only lives in remote mountainous areas of Central Truong Son Vietnam and the Southern Laos Border region (including Son La). ). Sao La was chosen to become the symbol for the Konnai brand logo because of special relationships:
1. In 1992, Sao La was first seen and discovered. At the same time, the Son La government decided to industrialize Arabica coffee beans to help farmers develop economically and escape poverty.
2. Sao La not only appears with a splendid and arrogant image but is also extremely rare. This animal has never been seen in the wild but only appears in protected areas and is mainly found using camera traps.
Only a few selected areas in the Northwest, especially in Son La province, meet the soil conditions to grow good quality coffee beans. The discovery of Son La as a promising land for coffee trees to grow is a new step for Konnai.
Thus, both Sao La and Arabica coffee trees grown in Son La are rare elements, having to undergo harsh natural screening, proving their unique and different values.
3. Sao La is said to be a fast-moving animal with a keen sense of smell. Understanding that behavior, Konnai wants to express the brand's message: quickly keep up with trends and adapt to market changes.
4. Saola's favorite food is ripe fruits. Son La farmers are instructed to only harvest coffee when the fruit is red or just ripe. This manual picking method ensures a ripe fruit rate of up to 95%, giving the best quality nut flavor.
